Licensing your trademark can open new revenue streams, but done carelessly, it can weaken your rights. Here's what to know.

Not every logo element is treated the same by the USPTO. Here's what to know before registering a logo as a trademark.

Registering your business name with the state isn’t the same as trademarking it. Here’s how the two protections work together.

Trademark protection is organized by class of goods and services. Here’s why your business might need more than one.

Registration isn’t the finish line. Learn about required maintenance filings, protecting your mark, and how to spot misleading notices.

Foreign-domiciled trademark applicants must be represented by a U.S.-licensed attorney. Here’s how the process works for international brands.

An office action from the United States Patent and Trademark Office (USPTO) isn’t a final denial. Learn what it is, what it might say, and why the deadline matters.

Likelihood of confusion is one of the most common reasons trademark applications are refused. Learn the main things examiners review.

Registering an LLC, buying a domain, or claiming a social media handle doesn’t secure your brand name. Here’s what each one actually does.

A single book title usually can't be trademarked, but series titles and author brands often can. Here's what authors should know.

Not all business names are equally protectable. Learn the five categories of trademark strength before picking a name.

You get some trademark rights just by using your brand. Federal registration adds much more. Here’s the difference.

Falling in love with a business name before checking it can cost you a rebrand. Here’s why a trademark search should come first.

Trademarks, copyrights, and patents protect different things. Here’s how to tell which one your brand, book, or product actually needs.